People do not buy products - they buy solutions. Internet marketing techniques revolves around marketing solutions. They buy because they are hoping that it will solve a problem or a need.
1. Selling is not about fast talking. Tests with telemarketers have demonstrated that those who listened twice as much as they talked booked five times as many appointments. Selling is about empathy.
2. Selling can set up a win/lose situation. Selling can have winners and losers, but it doesn't always have to be that way. The successful salesmen discover, and fulfill people's strongest needs and desires.
3. You do not have to be born with the ability to sell. Selling is a combination of scientific and technical processes that can be acquired by anybody, but it must be combined with empathy, and enthusiasm that exist in all of us.
4. Selling is essential in every business.
Many volumes on business would have you believe that companies fail because of poorly selected locations or ill-prepared management. Businesses fail because the owners wait for something to happen.
