Assuming your site fits the criteria for sales, review it to be sure you’re doing everything needed to convert browsers to buyers. Here are some of the techniques you might use:
Update merchandise regularly.
Offer products that people want at a price they’re willing to pay.
Sell benefits, not features.
Use marketing’s three-letter word (YOU!).
Require only two clicks to order.
Make the shopping process easy — for example, offering options to keep shopping, change the order, view a total, estimate shipping.
Offer reasonably priced shipping.
State customer policies clearly.
Provide onsite product search capability.
Include detailed product info.
Use marketing’s four-letter word (FREE!).
Increase your conversion rate with calls to action — for example, offering options to Add to Cart, Reserve Now, Register to Save.
